A Social Media Marketing Package: What Is It?
What is a social media marketing package, anyway? That’s the first question. A Social Media Marketing Package is a collection of related services offered in a single or, more often, several bundles.
Customers can purchase bundles that comprise several services for a fixed price. Several organizations additionally provide extras to personalize their service.
Social media marketing packages are available, and clients can choose one at a fixed price and add any necessary extras immediately or later.
Several firms provide Social Media Marketing Package on their websites to show potential customers what their service could cost and look like. In the end, though, when pitching to clients, they provide individualized solutions that address their specific requirements.
In addition, several firms charge a flat amount for their social media marketing and strategy development services, after which they switch to a monthly pricing structure. Numerous variables come into play, including the client, the time of day, the freelancer or agency providing the services, etc.
Social Media Marketing Packages: What Makes Sense?
- Many clients will want a price breakdown of your services before learning about your qualifications for the position. You and your agency aren’t worth considering if your budget is too tight, so it makes sense. Services can be organized more simply with Social Media Marketing Package. Providing a comprehensive list of your services shows clients the value you offer and the extent to which social media marketing is engaged.
- Some clients may require only a small number of services. Based on your price and bundles, you can set a “minimum” Social Media Marketing Package to avoid wasting time on clients who aren’t a good fit.
- You can quickly and easily tailor a package to the needs of a new client by utilizing your standard Social Media Marketing Package as a foundation rather than starting from scratch with each proposal you send.
- Clients who have never dealt with an internet marketing agency can underestimate the effort required for social media marketing. By bundling services like influencer marketing and paid social media marketing, businesses can make it seem like they’re getting more bang for their buck by working with a single agency or freelancer. Furthermore, you are assigned additional tasks. Winning!
Organizing your packages correctly will show that you are an expert. Structured packages showcase professionalism and consistency in your work and demonstrate your pragmatic and systematic approach.
Establishing upfront what is and isn’t part of social media marketing packages helps keep everyone on the same page. Make it evident that additional services will be charged when you show your bundles. This will make sure that scope creep doesn’t happen to you.
You need to ensure everything is in order from the start. However, making and selling social media marketing packages is superior to charging by the hour or taking on projects independently. How about we talk about it? It doesn’t matter if you’re a beginner or not!
Methods for Developing Social Media Advertising Campaigns
Are you prepared to dive in? Follow these steps to ensure the success of your social media marketing packages.
1. Evaluate What You Offer
Get your master list of services up-to-date first thing. All the services you want to provide should be listed here. Next, identify the services that your business is best at. Some companies and individuals offer just Social Media Marketing Package services, while others concentrate on Facebook advertising, influencer marketing, or community management.
After you have your master list of services, think about the services you offer most frequently (or those most prospective clients seek).
If you’re starting out, looking at how other organizations organize their services could be helpful. You and your team’s expertise can be considered when designing packages. For instance, you can highlight social media advertising services as a core offering if you have an employee with exceptional abilities in this area. Alternatively, you might offer search engine optimization as a supplementary service if you have experience in the field.
2. Design Your Goods
When you decide on all your services, you must determine their packaging. We understand how challenging this is, but for now, give a little thought to your prices.
Make a plan for selling your services. One option to think about is
Ideally, you would like to provide your clients with some leeway. Ultimately, every customer has specific company objectives and time constraints.
Conversely, it’s in your best interest to squeeze every last drop of service out of every single customer. Gain more profits with more services!
Only offer a service if you are entirely sure how to do it.
It is preferable to excel in a few things to provide fifty-average services. Don’t act like you do. With a part-time SEO staff or PPC experience, you can easily outsource tasks like video creation or social media scheduling. However, having a few resources and collaborators is wise before making final decisions.
Therefore, how should your Social Media Marketing Package appear?
So, here are a few things we suggest:
Below is a general outline of Social Magic’s agency’s pricing structure; the more advanced plans include more features and extensive content.
In contrast, Lyfe Marketing’s pricing structure is much more straightforward and based on the quantity of social media postings needed.
On the other hand, you may add social ads to all your Social Media Marketing Package, but set a different limit for the client’s ad spend for each package if you wish to offer other social media advertising options.
On the other hand, you might make your Social Media Marketing Package more flexible and allow clients to choose whatever services they want, with the price increasing proportionally to the number of social media networks they want you to handle.
If they required assistance with three channels and your end-to-end social media management price was $500 per channel, their monthly cost would be $1,500.
Would you prefer that your website not display prices? Equally acceptable. Your services, knowledge, case studies, and testimonials can still be listed. You can easily attract new customers if you make it simple for them to get in touch with you and respond quickly when they do.
Alternatively, you could include disclaimers on your website below your prices. To avoid having potential consumers come to you with unrealistic expectations, include your pricing and a clear explanation of what is and needs to be included.
3. Establish a Price Point
The question then becomes, how exactly can you organize your social media management plans? To determine your “cost price,” you should first estimate how much each service in each package will cost. This is the amount your company will pay to provide that service to each customer.
According to the previous scenario, you’re already making a decent living as a freelancer from content shoots and copywriting. However, to account for any extra hours, you should include a premium on top of this. Benefits, healthcare, yearly, and sick leave should all be factored into your hourly wage.
Additional operational expenses, such as rent, insurance, staff training, and employee benefits, are inevitable for any business that operates as an agency. Adding up all of your operating expenses, including employee compensation, and then balancing it against your profits will give you your actual profit margin. In any case, add a safety net to the above expenses, check that you’re making a good profit, and ensure you have enough space to grow.
Remember that you’re offering your clients more than simply a set amount of hours. You’re offering a priceless service to improve your clients’ brand recognition, online engagement, social media presence, and conversion rates. Your clients will also benefit from a stronger brand profile and more robust online interaction. Therefore, you shouldn’t tell the client how many hours each service might take, even though you should. There are better ideas! Furthermore, there is often a significant disparity in the time required to produce social media content for different brands.
There is a wide range of quality among social media marketing packages. You could be right that your agency charges more than the competition. However, your ability to explain your USP and demonstrate its worth to potential customers will go a long way. Highlight all the great things your agency or freelancing work offers potential clients.
It could be that you have direct expertise with products that are similar to theirs. They may be able to speak with a personal account manager daily. Another option is to present them with a well-thought-out social media plan that can propel their brand to unprecedented success. Return to the drawing board and figure out how to incorporate your unique selling proposition (USP) into your internet marketing materials and proposal decks.
4. Design Personalization Extensions
At this point, you can add any extras to your social media bundles. These are the kinds of services that only sometimes fall under your monthly service plans. They could also be services a customer is trying out for the first time as part of a limited-time offer or launch.
Among these, you may find:
Although your clients may initially require something other than these extras, you must inform them of what you can provide. They mustn’t consider any of them part of their regular monthly subscription!
5. Think About The Best Ways To Show Off Your Products
This section will be straightforward for both you and your prospective clients. Your social media management products must be concise and straightforward to comprehend.
It’s best to show them side by side to make it easier for potential customers to compare them. Make sure to mention the benefits of each option to (hopefully) upsell new clients.
Always keep the potential of personalization in mind. See below for how Social Magic accomplished this. Remember that not all customers have the exact needs. A pleasant side effect is assuring customers that you comprehend their specific needs and objectives.
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