How Does an Employee Spotlight Work?
A spotlight on an employee is a piece of information that describes their background, job duties, character traits, and the things that make their job rewarding.
Interviews shot on camera, stylized videos, written pieces, and blog entries are all examples of what could fall under this category. Numerous businesses use employee spotlights on their employment pages, internal communication channels, and social media platforms.
Employee spotlights are a great way to show potential new hires the ropes of a firm, from its values and goals to the specifics of their job duties and perks.
MAKE A DEMO REQUEST
Employee Spotlights: Why They’re Beneficial
In addition to helping with branding, employee spotlights give prospective employees valuable information that they can use to decide if working for your firm is a good fit for them. Generating staff spotlights has many advantages, and they continue after what works for prospective candidates.
Supports an environment where people are valued and acknowledged
Employee spotlights are created to show appreciation for their most valuable employees and let them know their story matters to the firm. In addition to highlighting an employee’s background and experiences, spotlights can highlight their work and its value to the company. A great way to get the most out of your staff is to provide them with opportunities to discuss their job.
The use of employee spotlights is another way that management shows appreciation for workers’ efforts. Companies often use spotlights to recognize and reward exceptional performance, particularly among their most important and dedicated employees. A great way to show the outside world the good side of your company culture and to boost employee engagement is to acknowledge their hard work.
Constructs Reputational Assets for Employers
Businesses need to put a lot of work into building their employer brand. However, by crafting insightful employee spotlights, you may offer candidates genuine and authentic feedback about working for your organization. A well-executed employee spotlight can show prospective employees the company’s culture and the people they could work with. A further perk is that staff spotlights can be used as material in various ways.
Establishes rapport among workers
Existing staff can also benefit from employee spotlights by getting to know one another better. Larger organizations, remote workers, and hybrid workplaces are prime examples. Workers get to know their coworkers better when they read about them in an internal publication, such as a corporate newsletter than when interacting with them daily. Casual discussions based on shared interests may lead to long-term, collaborative work partnerships, which spotlights can facilitate.
1. Making an Employee Spotlight -CHOSE EMPLOYEES TO FEATURE
Consider including a cross-section of departments and seniority levels when choosing which employees to highlight in your spotlight. Including everyone from new hires to upper management provides prospective employees a feel for the whole organization.
Workers should be happy to be the center of attention and provide permission before being showcased in the spotlight. You can guarantee that your company’s finest qualities will be showcased by selecting enthusiastic workers.
Remember that employee spotlights don’t need to be one-and-done; they can be an ongoing way for the company to update its recruiting practices and materials.
2. Select an Interview Approach
You can meet with your employees in person during the interview or give them written questions to complete at their leisure. Both have their advantages. The benefit of interviewing a person is that you can hear people’s genuine voices and get their unfiltered answers; but, because they are speaking rather than writing, their answers will need some editing and then their agreement of those adjustments.
Conversely, having interviewees write out their answers means they’ve already edited them, which is a huge plus. However, their comments could come across as rehearsed if they over-edit.
How long and medium you want your employee spotlight to be will determine the best interview strategy. You can casually ask a coworker for a few words if you need a short quotation for a social media post. To ensure that their replies are tailored to the purpose of the piece, arrange a time to discuss it in advance if you intend to publish a lengthier blog post.
Additionally, it is recommended to allow your interviewee ample time to prepare and practice their responses before recording any audio clip that will be captured on camera.
Having the proper tools is a crucial component of any procedure, regardless of your approach. Producing high-quality video material requires state-of-the-art equipment for capturing and editing audio and video. The use of a computer may be sufficient for textual content. Adding photos of your staff might be a bonus when sharing your employee spotlight.
3. Compile questions for the employee spotlight
It would help if you asked your employees questions that will allow them to describe your company’s unique qualities in their own words, depending on the angle of the spotlight, because the point of an employee spotlight is to show a face to your company and to showcase first-hand accounts about what it’s like to work there.
If you want to highlight the corporate culture, you might question an employee about their experiences with team-building activities at work. In your experience, how has the organization put its principles into practice? How would you describe the dynamic between you and your teammates?
4. Spread the Word About Our Employee
After you’ve collected all the necessary materials for your employee spotlight and made any required edits, the next exciting step is to share it with your colleagues and post it on your company’s social media accounts. Dedicated sections on career or about us pages allow many organizations to publish employee highlights across their social media platforms.
10 Cases of Employee Spotlights
After going over the fundamentals of how to build an employee spotlight, the next step is to look at real-life examples of firms that have done it.
1. Video Series: YOTPO Employee Spotlight
Several employee spotlight videos are showcased on the careers page of Yotpo, an e-commerce solutions supplier. Each highlight describes the employee’s job, tenure, and notable accomplishments. Employees’ opinions on the organization, the camaraderie on the job, and their plans are some topics covered in the video interviews.
2. COMPLETE PERSONNALISMS OF EMPLOYEES USING GRAVITY PAYMENTS
The Tales website of Gravity Payments, a small business payment solutions platform, includes in-depth staff biographies. An employee who served in the Navy is the subject of one profile. Pictured are the employee’s experiences transitioning from a military profession to a tech one, as well as their thoughts on the value of hiring veterans.
3.EZCater Identifies Particular Job Results
When companies eat meals in the office, they may use EzCater to place orders and keep tabs on spending. On its culture blog, readers can read interviews with staff members discussing current initiatives, such as employee resource groups (ERGs), workplace green initiatives, and the day-to-day challenges of customer support.
4. UIPATH PRESENTS OPEN-HOUSE BLOGS TO ITS EMPLOYEES
Highlighting various types of employees is vital, and UiPath realizes that. Insight into the interns’ work and suggestions for thriving at the company were included in one of the company’s blogs, which focused on the interns’ influence.
5. Included with VideoAMP are employee spotlight biographies.
The website of VideoAmp showcases the biographies and headshots of all the workers, including those in leadership positions across several areas. These brief biographies cover all the bases, including each employee’s job responsibilities, certifications, and work history.
6. KIN + CARTA Posts Instagram Stories About Their Employees
Customers, employees, and job applicants can be engaged by sharing employee highlights on Instagram. For digital transformation consultancy Kin + Carta, Instagram is a common place to feature staff spotlights. Everything from short Q&As to in-depth interviews and posts commemorating campaigns are available.
7. Cash App’s employees share their stories on its Voices Blog.
The app’s stories tab may include several interviews with Cash App staff. Interviewees discuss various topics, including the experiences of recent college graduates in the workplace and the LGBTQ community at large. The Cash Apps blog also has posts about the company’s culture and how to prepare for an interview.
8.MONDAY.COM’s YouTube Channel Features Humor About Employees
The workplace operating system solutions vendor Monday.com unconventionally does employee spotlights. Employees make fun of office life and experiment with imaginary product concepts that have nothing to do with the company’s software for the workplace on the Monday Makers YouTube channel.
9. With Cisco Meraki’s company-wide spotlight videos
you can showcase your office and teams while including audio clips from various personnel. In this video, Cisco Meraki promotes itself as an employer. In addition to giving potential employees a new way to learn about your business, this content can be reused for other job openings in the future. It’s worth the extra work because of the return on investment.
10. THE SPREETAIL CULTURE IS SHOWCASED ON THE INSTAGRAM PAGE SPECIALIZING EMPLOYEES.
Be sure to promote your employee spotlights on your careers page, social media, and professional platforms, regardless of the style you choose to develop. The Spreetail Instagram is a great promotional tool because it features employee highlights, interviews with recruits, footage of corporate events, and first- and last-day interviews with interns.
Also Read: High-Income Skills: Unlock Your Path to Financial Success
